Online Growth Of Website

DIGITAL MARKETING is a process of growing our business visibility and promoting our business through its website online.

Its very much important nowadays and almost every company is looking for its online advertisement.

HOW IS IT HELPFUL?

As we all know that in today's scenario more than 90 percent people are having smartphones,laptops and other accessories and almost everyone uses internet,so if we are promoting our business online through website or through mobile applications then it is very much beneficial for our business.

Basically digital marketing bring things within our reach.

MODUS OPERANDI

Google Adwords

Google AdWords is an online advertising service developed by Google.In this the company which wants to advertise its products i.e product listing,information or video listing needs to pay per user's click.

It is also known as PPC i.e Pay Per Click.

The Google Adwords program enables businesses to set a budget for advertising i.e. a bidding process and only pay when people click the ads.There are companies , acting like third parties which are Google partner and can provide us these services.

We can simply set a budget per month and we can also hold if we don't want to advertise any month.

Product Listing

Product Listing ads or Google shopping are the ads that appear either on left , right or top of the page.With this we can display our companies hot products and this is one of the effective tactics used nowadays in online marketing.

SEO

SEO stands for Search Engine Optimization.

It is the process of increasing quantity and quality of traffic on our website,blog or page through organic search engine results.

There are large number of companies doing SEO for us.

In this we generally work with the keywords and meta tags . SEO is done by using popular keywords that mostly people use and that can provide us maximum traffic on our website,thus taking our business to the pinnacles.

What is keyword?

A keyword can be defined as a word or a group of words which makes it easier for people to search our websites and web content via search engines.

SMO

SMO stands for Social Media Optimization.

In this we make use of our social networking sites such as Google+,Facebook,Twitter, LinkedIn ,YouTube and blogging sites to gain publicity and to create awareness regarding our business and products.

The major thing we need is the eye-catching content that ranges from text to exciting videos that will mesmerize people and would encourage them to engage with our website and share our content with their media contacts and friends.

SEM

SEM stands for Search Engine Marketing.

SEM includes promotion of our business website by increasing their visibility in search engine results pages(SERPs) primarily through paid advertising.

What is SERPs?

SERPs is a page displayed by search engines in response to a query by a searcher.

THINGS TO KEEP IN MIND BEFORE DOING DIGITAL MARKETING

1. Website - The first thing that we need is to have our own website.

2. Content - Content is king ,So try to get the best content you can on your website.This will help you to grab attention of the people visiting your website.

3. Blogs - As I am capturing the entire aspects of online marketing , so in that case its very much beneficial if we have our own blogs.

4. YouTube Videos - Promotional YouTube videos also plays an important role in promoting our business online and increases our visibility on social platform.

Why Digital Marketing?

1. To increase the visibility.

2. To get more traffic/visitors to the website.

3. To increase our brand awareness among the users.

4. To put our products before our customer when they search in the same category.

CONCLUSION

Nowadays , website is considered to be an integral part of every business whether it's  a small firm or a large firm.And similarly,Digital Marketing has become an integral part of business promotion nowadays and has helped almost every firm to increase its brand visibility online.

So , go Digital.☺