DIGITAL MARKETING is a process of growing our business visibility and promoting our business through its website online . Its very much important nowadays and almost every company is looking for its online advertisement. HOW IS IT HELPFUL? As we all know that in today's scenario more than 90 percent people are having smartphones,laptops and other accessories and almost everyone uses internet,so if we are promoting our business online through website or through mobile applications then it is very much beneficial for our business. Basically digital marketing bring things within our reach. MODUS OPERANDI Google Adwords Google AdWords is an online advertising service developed by Google.In this the company which wants to advertise its products i.e product listing,information or video listing needs to pay per user's click. It is also known as PPC i.e Pay Per Click. The Google Adwords program enables businesses to set a budget for advertising i.e. a